How to Make a Book Release Successful part 2
*This is part two of the book marketing web post*
In the first post I explained all the things you need for a successful book release. In this post I will talk about how they all work together.
Here is what you need for the release:
Other Social Media
To help you understand how all of this works I will use an example using these categories. Let’s say you have a release in a few weeks and you have a cover reveal today. Assuming you followed my advice and contacted the cover designer and promo tour company months ago to set all this up, you barely have to lift a finger today. All the work is set up for you.
All the marketing work is done and you can sit back and focus on writing while your marketing web is working for you.
You already made a newsletter to send to your fans about the cover. You created it a week ago and scheduled it to go out this morning before you even woke up. In that newsletter it not only has the amazing cover by the great designer you got, but also a teaser that he/she made for you. Maybe even a sneak peek into the book. There will definitely be links to preorder the book (chance #1 for readers to buy your book) to the retailers you are publishing the book through. Lastly, there is a link to a giveaway.
That giveaway link leads to a blog post on your website. On that blog post there is more info and maybe some other links to your pre order and other books (chance #2 for readers to buy your book). At the bottom of that post is a link to your Facebook fan group. As part of the giveaway they have to retweet something involving your book (chance #3 for readers to buy your book) and visit your author page on Facebook where they like your page or share a post about your book (chance #4 for readers to buy your book).
The giveaway was also created either by the promo tour company or you created it a week or two ago using Rafflecopter. You decide to focus on writing today. All the marketing work is done and you can sit back and focus on writing while your marketing web is working for you.
But you are eager and maybe a little nervous so you decide to double check everything and maybe do a few extra marketing things like open up your premade Facebook posts and copy and paste them into your author page. Maybe you like and comment on some posts people shared about your book cover (chance #5 for readers to buy your book). Of course you check into your fan group because they are the best and tell everyone how in love you are with your book cover (because you are) (chance #6 for readers to buy your book).
You like/comment on the various blogger posts that shared your book cover (chance #7 for readers to buy your book).
The Later app dings letting you know that Instagram pic of you holding you book with the new cover that you took last night is ready to be put on Instagram. You do some swipes and taps of your phone and done. You also shared that Instagram post on Twitter and your Facebook page (not your author page because you already posted something on there from your premade posts and have a post scheduled on for later that day)(chance #8 for readers to buy your book).
You planned and created a Facebook Ad to run today with links to your preorder (chance #9 for readers to buy your book) and check to make sure everything is running smoothly. Which it is and some people are already responding to it. So, you check your inbox before you open Word to start writing and find the The Fussy Librarian and the Shameless newsletter in your inbox. You open them to find your book there advertising your preorder because you signed up for them to promote it a month ago (chance #10 for readers to buy your book).
Ten chances for people to preorder your book and it isn't even out yet.
There you go. Ten chances for people to preorder your book and it isn't even out yet. Did you see how they all worked together? Maybe that blog post on your website wasn't just shared in your newsletter but also on your author page. So you have various social media sites, your Facebook author page, newsletter, and even your giveaway helping you share about the blog post. There are readers out there that have to be tempted into buying a book. They want to see the teasers and the excerpts, so that blog post is perfect for them and the links are right there for when the get so excited they HAVE to preorder it right now!
There are also some fans who may not be in your fan group or even signed up for your newsletter but they see your Facebook ad or one of their friends shared your post/tweet. Perhaps there is a reader out there that has never heard of you but they follow a specific blog. That blog shared your book cover and that person happens to LOVE the specific sub-genre you write. They eagerly click on your preorder link.
When you use various different outlets to market your book and help promote those outlets in many different ways, there is more of a chance someone will see it. You want a potential fan/reader to find your book. I'll be honest here most people don't buy your book because they don't think you are a good writer or you aren't popular enough for them. They don't buy your book because they don't know it exist. Over 129 million books are published in the U?nited States every year. That's a lot.
Now don't get down about that figure. Revel in it. I can guarantee that a lot of those books aren't even in your genre. And most importantly, the ones that are, most of those authors don't know how to market their book. That means people can't see their book. This is where you have the advantage.
You can take what you learned from my posts and test it out for yourself. Do more people seem to be finding your books? If so, great! If not, then try to find what works and what doesn't.
Also, I have a list of people below that helped me figure out book marketing. If nothing I have said works for you then check these authors out. They have proven time and again that what they say works.
Huss knows what she is doing.
JA Huss: Romance writer and does all the marketing herself. Her books have been on just about every bestseller list you can imagine. Huss knows what she is doing. Plus, all her videos are FREE! She has no plans to make money off her advice to authors she is just doing it to help others. She is awesome and her advice rocks. Check out her Marketing Pro Tips videos HERE.
Chris told it how it is.
Chris Syme: I sometimes listen to her podcast and get her newsletter which is full of helpful tips, but when I read her book Sell More Books with Less Social Media it was the first book I read that didn’t try to tell me there was only one way to be successful or one magical thing I had to do and *poof* I would have a bestseller. Chris told it how it is. That there are several paths you can take to be successful and it’s up to you to choose what you want to do. Check out her website HERE.
I always learn something from Joanna’s podcasts.
Joanna Penn: She has an AMAZING podcast that I listen to every week (when I am stuck in the car driving my kids around). It’s called The Creative Penn and she interviews authors and various people in the indie author and book publishing community (I think she has interviewed just about everyone on this list). I always learn something from Joanna’s podcasts. Check out her website HERE.
Tim recently came out with a podcast and I find it super helpful.
Tim Grahl: He is the guy who wrote that article that got passed around a lot last year about breaking into the bestseller list. I like his style and he has had some helpful tips. Tim recently came out with a podcast and I find it super helpful. It’s called The Book Launch show and since he has helped authors with their book launches and many of them have made it to bestseller, I will listen to what he says. Also, if you sign up for his newsletter you get a free copy of his book launch book. Check out his website HERE. He has another podcast about writing with Shawn Coyne (author of The Story Grid – as an author this is the book that gave me that ‘a-ha’ moment when plotting out my books).
Mark has some great courses and always has something that is free that you can learn from.
Mark Dawson: Mark is a thriller writer. I like to listen to what fiction writers have to say (hence why I stalk JA Huss – she writes fiction AND it’s in my genre). When it comes to book marketing tips and books and video courses, a lot of it is geared toward non-fiction writers. Non-fiction is just a very different ballgame when it comes to marketing. There are similar things you can do and learn from with these tips, but there are certain things only a fiction writer can help you with. That’s why I love Mark Dawson. Mark has some great courses and always has something that is free that you can learn from. I highly suggest you check him out his website HERE.
Click here Check out my other Book Barista posts below:
1. Publishing Wrong
2. Let's Party
3. Organize Like a Motha
5. Traditional or Self
6. The Fans
7. In Depth Marketing
8. Book is Born
9. Author Newsletters
10. Book Marketing Web #1
11. Book Marketing Web #2
12. Book Pricing
As an indie-author I was wondering what I could do to help get my books out there. So, I looked into it and that's when I realized I had a lot to learn. These posts are to help my fellow authors learn how to market and publish their book. I pass on what I found out about making a book a success.